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Being one of the most controversial Grand Slam finals in recent years denied Serena Williams’s attempt to tie the record with her 24th major title, was levied a game penalty late in the second set during a stunning display of outrage directed at the match’s umpire.
With the food industry experiencing a decline in customer trust after the recent food contaminations (ie., E. Coli outbreaks and others ) , the industry has now found it rather imperative to reassure customers while also enhancing customer experience.
The industry has found an innovative way to increase trust through the use of blockchain solutions in the food sphere, as they are already being utilized in a similar fashion in parallel industries like beverage, pharma, the financial industry, and beyond.
Blockchain technology and solutions will help build and/or restore consumer confidence in the following ways:
Food Recalls and Life-Saving
With one in ten people around the world becoming ill due to foodborne diseases, and with an astronomical number of approximately 420,000 dying from these illnesses, blockchain solutions will help with quickly isolating and documenting and tracking product recall or contamination issues in the supply chain.
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Blockchain track-and-trace solutions is enabling immediate tracking of affected items and associated serial number(barcode) to their origins(distributor and original supplier), so that the issue can be tackled quickly toward isolating and/or removing the contaminated products from menus, shelves, and supply chains. Likewise, that supplier will be flagged immediately on the blockchain so that other clients who have sourced or bought the vegetables can be made aware of the danger.
IBM is already leading the way by working on a solution that will significantly improve food tracking abilities, which may reduce such process to seconds from weeks.
Blockchain solutions are advantageous for everyone in the industry, including the customers whose lives are going to be saved.
Lastly, this solution will be made more effective by assigning a uniquely identifiable number, the number that is usually assigned by GS1( the global standard body that offers unique codes called GTINs that are applied to products), to every crate, shipment, or individual package of produce. To ensure effectiveness of the track-and-trace strategy, every participant in the supply chain must transfer custody of their products every step of the way.
Trusted Product Labeling
Although there already are companies, like “Where Food Comes From (WFCF) “, that put workers on the ground to test different claims in the marketplace to confirm product label claims(ie., organic), blockchain solutions can also bring the food industry together around regulations and consumer demand, while ensuring the integrity of marketing claims, by enabling existing certifications and facility audit reports to be registered on blockchain to prove authenticity of claims.
That said, once there are enough buy-ins from participants in the supply chain, the good labeling practice of ethical companies will be amplified, thereby, weeding out companies who make false claims or misstate the origins of their products through blockchain’s decentralized tracking systems.
To take advantage of the benefits provided by blockchain solutions, companies like Block Commodities Ltd. have entered into partnerships with commodities exchange groups (ie., Global Markets Exchange Group International LLP ) to create a blockchain-based platform for African commodity markets. The platform aim is to connect farmers in sub-Saharan Africa with worldwide buyers and brokers, that will further democratize the process, produce actionable insights to empower farmers by enabling them to get better prices for their crops as well as financial assistance at reduced-rate(s).
Lastly, blockchain solutions will provide visibility to consumers on what’s inside the products that they are consuming, enable them to make trustworthy food choices, and help establish and secure trust.
More importantly, we want to build a solid personal relationship with you as the more we know about your needs, the better we can serve you and help you achieve your goals. Our dedicated and well-trained staff will work with you to ensure your utmost satisfaction.
The future is unfolding now, as smarter devices using machine learning and artificial
intelligence are being created every day and permeating every facets of our lives as they are increasingly becoming part of the mainstream electronics culture. Smart devices are quickly being incorporated into smart homes faster than ever. It’s already been predicted that, by 2020, there will be over 20 billion smart devices connected. IoT devices are already a huge part of how we interact with our vehicles, homes, appliances, and beyond….
Evidencing that IoT is taking off rapidly, Target operates a store in San Francisco that sells IoT devices exclusively. Likewise, there is big money in the IoT space currently, and it will only continue to grow as technology improves.
The collection of data by IoT devices will encourage the creation of even smarter ones. Municipal connected IoT devices, including smart traffic lights that utilize data to sync lights, are transforming cities into smart cities. Other smart IoT devices are improving cities’ overall efficiency and saving municipal governments money as everything can be remotely managed. Smart homes are currently using smart thermostats, lighting systems and coffee makers that collect data on occupants’ habits and patterns of usage to facilitate machine learning toward enabling efficiency.
Keeping These Devices Secure
With all these IoT devices connected, end-to-end security can present a real challenge. The best answer, however, is to utilize a security solution that not only provides end-to-end security but also encrypts the message all the way through.
Thus, devices with encryption keys that can decrypt the encrypted data, as it’s sent and received, are ideal. These devices also enable you to wrap the message body and leave all the actionable data in TLS. Whereas actionable data ought to be simple data like temperature information. Likewise, all inbound ports should remain closed at all costs to prevent your IoT devices from being open to vulnerabilities and DDOS attacks. Configuring devices for outward connections to only make outbound connections will keep the door closed and prevent applications access as well as access to services behind the open ports. The outward connection can be left open so the device can listen in with a secure tunnel back from the network.
The Publish-Subscribe Paradigm is A Great Solution to Many IoT Issues
Using the Publish-Subscribe model with protocols like MQTT, Websockets, or Streaming HTTP to send data on a small scale, ensures connection security to be secure but only works on a small scale. Utilizing such model, the publisher is given a write token and the subscriber a read token, and each token can be revoked at any time and tokens can also have an expiry. In addition, tokens can be set to work with only certain datastream (in this case channel names) so you can have control over what goes in and out of your network.
Utilizing solutions like PubNub help keep globally (large-scale )secure networks running as it also supports secure message delivery among devices. No need to setup your own servers no custom code(s) needed in order to communicate with your backend.
The key to a successful IoT project is to make provisioning incredibly fast and ensure that the entire user experience seamless.
Although happiness is a major component of our genetic makeup, happiness can also be attributed to life events and life experiences such as the people we interact with, the
activities we engage in, and the places we live and work. It is so important that even big companies like Google, Johnson & Johnson, and Apple now emphasize on creating a culture of happiness among their employees as this is an attractive feature in people that fuels their creativity. Likewise, several governments across the world have now acknowledge the importance of happiness in social policymaking. Being happy impacts the quality of every relationship, productivity, and overall life satisfaction.
Moreover, neighborhoods can provide environments for socializing and engaging in leisure, both of which have been shown to be associated with happiness. But just how are individual and neighborhood attributes associated with happiness and how is happiness related to how we feel about our neighborhood?
Sense of community (SOC) describes the social connections, mutual concerns, and values that exist within a community. It’s been found that individuals who have a strong connection to their community are happier. Likewise, happy people seek out the social interaction and fellowship that are essential components of strong communities. Happiness alone accounts for 7% of an individual’s SOC (sense of community.)
Other than social bonds, there are many other great qualities, including quality relationships with friends and family members, that happy people have in common. Likewise, happy people tend to be more connected to their neighborhoods and tend to contribute more to the social capital growth of the community in which they live. This sense of generalized happiness in the community can be an impetus for positive behaviors in the community such as volunteering and neighboring, which has further encouraging implications for community planners, public health officials as well as residents.