Blogs [ Blue Label Weekly Magazine Blog Posts ]

Blogs [ Blue Label Weekly Magazine Blog Posts ]

Why Women Are Better Leaders than men!     

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Why Support local businesses?

Drive conversions with an effective demand generation program [Ignite Your Growth Marketing Strategy with Blue Label Weekly Magazine ] #issuuloves


Bring Marketing Analytics to Life Through Data Storytelling

Smarter IoT data integration Facilitating Superior Marketing

Convert more leads into sales with these Eight tips

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SEVEN CAREER TIPS [ Blue Label Weekly Magazine Career Advice ]

Veganism, the Culture, has Ascended to the Astral Plane of Aspirational Living

Strong Work-Life Balance is The Best Recipe for Business Success

Working Smarter Will Help Your Business [ Manage Your Time and Organize Your Business Better

Six qualities that help successful women leaders realize their leadership potential

How Blockchain is Securing and Boosting Digital Marketing

6 Ways We Currently Benefit from the Internet of Things

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Unleash Disruptive Business Processes with Blockchain [Blockchain Technology  Restoring Trust]

Artificial Intelligence in Agriculture[AI Transforming Agriculture]

Blockchain will be key in securing ‘smart cities’ IoT infrastructure[Blockchain Smart Contracts for Smart Cities Internet of Things]

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How We Help You Strengthen your Brand, Improve Marketing and Make your Team more Productive[Drive conversions with an effective demand generation program]

Devise Scalable Growth Strategies[Speed up customer acquisition, increase conversions and improve customer retention]

CUSTOMER RETENTION [Increase business relationships through customer success]

Inbound marketing strategies that will get you noticed[CLOSE MORE DEALS]

HOW TO CONVERT MORE LEADS INTO SALES[Winning Sales Enablement Solutions to Help you Close More Deals]

Content Marketing[Why Content Marketing Is Today’s Marketing as well as the Marketing of the Future?]

Published by: Albert Gibosse

Content Marketing[Why Content Marketing Is Today’s Marketing as well as the Marketing of the Future?]

Content marketing is today’s marketing because it:

  • Utilizes story-telling strategy to attract attention, connect with and engage customer, consequently, prompting them to act
  • Creates positive associations to your brand, without the hassle of product marketing
  • Effectively bypasses ad-blocking software to spread brand message
  • Enables 10 times more site traffic than traditional marketing
  • Utilizes personalized content enables higher engagement rates with savvy customers and effects the positive recall(reconnecting customers to your brand) loop that benefits both the customer and the company
  • Alleviates the savvy customers’ short-attention span dilemma
  • Increases ROI
  • Makes it easier to communicate with consumers and produces more sustainable value
  • Increases Conversions at Each Stage of the Customer Journey
  • Encourages diversification
  • The most profitable marketing method and the marketing of the future

It is the marketing of The Future because it is:

  • Less expensive
  • More efficient
  • Extremely compelling
  • And beyond….

For detailed info, click here

Nine-point plan to ensure GDPR Compliance in the IoT environment while protecting customers as well as the company

Published by: Albert Gibosse
  • Be aware of the data you collect and process
  • Think Consent and beyond consent
  • Document details you deal with to meet the requirements of GDPR
  • Emphasize Privacy by Design
  • Basic security hygiene will ensure compliance
  • See GDPR as a business differentiator
  • GDPR compliance is ongoing
  • Employing a data protection officer and place him/her within the compliance function
  • Prepare your response

Click here to read the details