Cores of a Robust Inbound Marketing Strategy

Published by: Albert Gibosse

WEBSITE DESIGN/DEVELOPMENT

Your website is a central part of your brand’s digital identity and happens to be one of the most observable representations of your company. Make new visitors’ first impression striking by fully optimizing your landing pages for all devices. Deliver an engaging and pleasant user experience with a fast-loading website that will make your visitors and search engines happy.

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CONTENT MARKETING

Every strong brand must have a set of distinct messages that convey the company’s cores and that help create compelling contents to educate and entertain their target audience while also giving them something solid to convince them to consider your brand.

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HOLISTIC SEO STRATEGY

SEO (Search engine optimization) is much more than keywords. Utilizing a holistic SEO strategy will help you move beyond keywords to create information-rich pillar pages towards educating, informing, and delighting your new visitors the moment they land on your site, also further ensure that your business and your products rank for the right topics and search queries.

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BRAND IDENTITY

A robust inbound marketing strategy features a well-defined brand personality (e.g., logo and supporting elements) that you can showcase for the visual representation of your brand, content, and social media presence. A well-developed brand identity makes possible a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

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CONTINUOUS IMPROVEMENT

Identify the high-impact actions to take to grow the business based on real user data while following a simple yet powerful agile process: plan, build, learn, and transfer.

Focus on optimization by using the website performance roadmap.

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